Slogan

Definition:

A “slogan” is a short, memorable phrase or motto used to capture the essence of a brand, idea, campaign, or movement. Slogans are designed to be catchy and easy to remember, often encapsulating the values or objectives of the entity they represent.

Etymology:

The term “slogan” comes from the Scottish Gaelic word “sluagh-ghairm,” which means “battle cry.” It originally referred to a distinctive cry used by Scottish clans to rally their members in battle. The term has been used in English since the 16th century and has evolved to mean a catchphrase or motto.

Description:

Examples of Slogans:

  • Advertising Slogans:
    • “Because You’re Worth It” (L’Oréal).
    • “I’m Lovin‘ It” (McDonald’s).
    • “Just do it” (Nike).
    • “Think Different” (Apple).
  • Brand Slogans:
    • “Finger Lickin’ Good” (KFC).
    • “Melts in Your Mouth, Not in Your Hands” (M&M’s).
    • “The Happiest Place on Earth” (Disneyland).
    • “The Ultimate Driving Machine” (BMW).
  • Political Slogans:
    • “Feel the Bern” (Bernie Sanders).
    • “For the Many, Not the Few” (Labour Party UK).
    • “Make America Great Againt” (Donald Trump).
    • “Yes We Can” (Barack Obama).
  • Social Movement Slogans:
    • “Black Lives Matter” (Anti Police Brutality Movement).
    • Love is Love” (LGBTQ+ Rights).
    • “Me Too” (Me Too Movement).
    • “No Justice, No Peace” (Civil Rights Movement).

Religion:

Slogans are generally not found in ancient religious texts, but religious movements and organizations often use slogans to convey their messages and attract followers.

  • Christianity: “What Would Jesus Do?” is a popular slogan intended to encourage ethical decision-making based on the teachings of Jesus.
  • Islam: “There is no god but Allah, and Muhammad is the messenger of Allah” (Shahada) serves as a declaration of faith and a unifying statement for Muslims.
  • Islam: “Religion of Peace” is a popular slogan for Islam, often used to counter critiques of Islam as a violent religion.
  • Buddhism: “Peace Comes from Within” reflects a core teaching of Buddhism about finding peace through inner reflection and mindfulness.